Achieving better outcomes through the power of human values.

Capabilities

Human values drive extraordinary outcomes.

Our behavioral science revolutionizes your media, messaging, and targeting, driving transformative outcomes for your business and the communities you serve.

In behavioral science, understanding someone’s values is the key to building deeper connections and meaningful engagement. At AMMHealth, uncovering values and seamlessly integrating them across audiences, messaging, and media strategy is our superpower. Imagine connecting with your audiences on a profound level, delivering messages that instill confidence and inspire action, and meeting them at the perfect moment in their journey. That’s the transformative power of values.

Footnote: Source : Schwartz, S. H. (2012). An Overview of the Schwartz Theory of Basic Values. Online Readings in Psychology and Culture, 2(1).
Media Intelligence
Full-service media agency with leading-edge technology
Audience Intelligence
Values-based primary consumer research
Messaging Intelligence
Patented AI to predict content performance
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Media Intelligence

Full-service media agency with leading-edge technology

Messaging Intelligence

Patented AI to predict content performance.

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Audience Intelligence

Values-based primary consumer research.

Our Work

Powerful partnerships driving results.

Fueled by our smart business intelligence tools, driven by even smarter people, and focused on your business objectives, we blend the art and science of integrated marketing and media.


Case Study:

Driving Plasma Donors

84% increase in new plasma donors

40% increase in total plasma donors in first three months of campaign

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Case Study:

National Health System

65%​ increase in visits year-over-year

50%​ increase in new center openings

35% increase in quarterly revenue ​

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Case Study:

Finding Genetic COPD Patients

23%​ MoM CPA Decrease

43%​ MoM Increase in Test Kit Orders

15,000+​ Qualified Leads Generated​

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Case Study:

Reaching HCP Audiences

21%​ Increase in recorded EHR referrals

16%​ Increase in YoY Revenue

55,000+​ Eyecare Category Unique ​NPI’s Reached​

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Insights

Thought leadership that’s changing the landscape.

Healthcare in Trouble: Can a Values-Driven Approach Cure the Confidence Crisis?

From medical schools to pharmaceutical giants to the CDC, it’s no surprise that trust in the U.S. healthcare system has hit an all-time low. Americans are increasingly questioning the very institutions designed to protect their health. But could a deeper understanding of consumer values hold the key to restoring confidence?

In behavioral science, values are seen as a primary motivator of decision making, which means understanding their role in healthcare decisions is critical to strategically addressing the confidence gap. Leveraging our proprietary values segmentation and patented AI modeling, Aletheia Marketing and Media’s AMMHealth fielded a nationally representative study of 2,662 US adults and uncovered how core personal values—Achievement, Pleasure, Freedom, Purpose, Tradition, and Security— influence healthcare behaviors, preferences, and attitudes.

Can healthcare companies connect more effectively with their customers if they use certain terms rather than others?

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Contact

Let’s talk about the possibilities.

Our location

14175 Proton Rd Dallas, TX, 75244

Contact

Phone: 972-776-4073
Email: AMMHealthInfo@aletheia.com

AMMHealth is a specialized practice of Aletheia Marketing and Media Inc., offering full-service marketing, media strategy, and execution tailored specifically for the healthcare industry.
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